After months of preparation Bet365 launched online business in Italy

Although the company’s plan Bet365 enter the Italian market regulated online gambling has been speculated for a long time, the last few months, nothing happened. Until earlier this week started out of nowhere page work. Customers supplying a wide range of sports betting, casino and live classical and poker.

Bet365 it with the enforcement will not be easy, because the Italian market is not in the best situation and sports betting (on which society relies most) experienced several years constant decline. What’s more, in the country are very ruthlessly set state fees – operators are in a less favorable situation than in most other countries, because pay sales tax rather than gross income as ordinary. While it is possible that the situation will change in the foreseeable future, the Minister of Finance on the table is a proposal to change the system administrator treasury but has yet to change and still has not publicly expressed an opinion.

Bet365 is hoping that he can repeat the success that he has achieved on other Southern European market – in Spain because it quickly became clear market leader and crush all competition. Apart from those two countries is owned by Danish and Australian license, seeks to Bulgarian permits and carefully monitoring the situation in Germany.

As for Italy, Bet365 will fight with both international and domestic competition, the market operates William Hill, Paddy Power, Betfair and local Sisal, Lottomatica and SNAI.

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